At Shams Diving Centers, we believe that listening to our guests is an essential part of providing better diving experiences. Since 1991, we have welcomed divers from around the world to explore the Red Sea, and feedback from our guests helps us continuously improve our services, safety standards, and guest experience.
Our Actionable Feedback Policy explains how we receive, review, and respond to feedback from guests, partners, staff, and members of the wider diving community.
We welcome honest and constructive feedback about our services and experiences.
Feedback may relate to:
Whether your experience was excellent or there is something we could have done better, we value hearing from you.
We may receive feedback through different channels, including:
We encourage guests to provide specific information whenever possible. Clear details help us understand what happened and identify appropriate improvements.
Feedback is reviewed according to its nature and importance.
When appropriate, we consider:
Safety-related feedback is treated with particular attention because the wellbeing of our guests and staff is always a priority.
Our objective is not simply to collect feedback—we aim to turn useful feedback into meaningful improvements.
Depending on the circumstances, actions may include:
Not every suggestion can be implemented, but every genuine concern deserves to be considered fairly.
When feedback requires a response, we aim to communicate respectfully and professionally.
We may ask for additional information when it is necessary to understand the situation properly. Where appropriate, we explain what we have reviewed and what action can be taken.
We cannot always provide information about internal personnel matters, confidential business information, or other private details. Protecting the privacy of our guests and team members remains important to us.
We value reviews and public comments because they help future guests understand the experiences of other divers.
We aim to engage with public feedback honestly and respectfully.
We do not believe that every review needs to be positive. Constructive criticism can help identify opportunities for improvement and gives us the opportunity to address concerns openly.
We encourage guests to share genuine experiences and avoid publishing misleading, abusive, discriminatory, or personally identifying information about others.
Transparency means being willing to listen, acknowledge concerns, and improve where improvement is needed.
Our approach is based on:
We respect the privacy of everyone who provides feedback.
Please avoid including sensitive personal information, payment details, medical information, or private information about another person when submitting feedback.
Where feedback involves a specific incident, we may need sufficient information to investigate it properly. Any information provided will be handled responsibly and only used as necessary to address the matter.
If you have feedback about your experience with Shams Diving Centers, we encourage you to contact us directly through our official communication channels.
For the most effective response, please include:
We appreciate both positive feedback and constructive criticism.
Every dive is an opportunity to learn, and every guest interaction is an opportunity to improve.
Since 1991, Shams Diving Centers has been part of the Red Sea diving community. We remain committed to listening to our guests, engaging respectfully with the public, promoting safe and responsible diving, and using meaningful feedback to make our services better.
Thank you for helping us improve. Your feedback matters.
