Scuba Kids Club

Target Audience

• Children aged 8-15 who have been certified at the diving center
• Primarily targeting German families vacationing in the Red Sea

Membership Benefits

1. Welcome Kit
   • Scuba Kids Club membership card
   • Personalized welcome letter
   • Exclusive club t-shirt or hat
   • Diving logbook with Scuba Kids Club branding
   • Stickers and badges for completed dives and milestones
2. Rewards Program
   • Points for each dive logged at the diving center
   • Points for participating in special events or educational workshops
   • Redeem points for rewards such as diving accessories, toys, or future dive discounts
3. Exclusive Events and Activities
   • Monthly underwater treasure hunts
   • Marine life educational sessions with marine biologists
   • Special dive excursions tailored for young divers
4. Newsletter
   • Quarterly digital newsletter featuring dive tips, marine life facts, member spotlights, and upcoming events
   • Interactive content like quizzes and puzzles
5. Birthday Perks
   • Birthday card and special gift
   • Discount on a dive session during their birthday month
6. Contests and Challenges
   • Photo contests (e.g., best underwater photo)
   • Writing contests (e.g., best diving adventure story)
   • Prizes include diving gear, underwater cameras, or free dive sessions

Marketing and Promotion

1. In-Center Promotion
   • Display posters and brochures about the Scuba Kids Club
   • Staff to mention the club during certification and check-out processes
2. Social Media and Website
   • Create a dedicated section on the diving center’s website for the Scuba Kids Club
   • Regular social media posts showcasing club activities and member achievements
   • Online sign-up form for new members
3. Partnerships
   • Partner with local hotels and resorts to promote the club to families
   • Collaborate with travel agencies specializing in family vacations
4. Email Campaigns
   • Targeted emails to previous and current customers highlighting the benefits of the Scuba Kids Club
   • Special promotions and updates sent to members and their families

Implementation Timeline

1. Planning (1-2 months)
   • Develop club branding and materials (logo, membership card, welcome kit)
   • Plan rewards program and exclusive events
   • Design marketing materials and website content
2. Launch (1 month)
   • Announce the Scuba Kids Club through email campaigns and social media
   • Host a launch event with special activities for children
3. Ongoing Management
   • Regularly update rewards and plan new events
   • Maintain engagement through newsletters and social media
   • Collect feedback from members and their families to continuously improve the club